Metro News Release
For immediate release: July 24, 2014
New Silver Line TV ads begin this weekend
Metro today previewed a new television ad to promote the Silver Line that will begin airing Saturday afternoon following the grand opening ceremony.
The ad was created as a celebration of the Silver Line, and features the song “Escapee” by Architecture in Helsinki. The dance movements were choreographed by Michael Stokes, a D.C. resident, and the ad was filmed at the new Wiehle-Reston East station, inside the transportation center on the north side of the station, and in the neighborhood adjacent to the station. It includes thirty dancers from the National Capital Region – ages 8 to 78 – including Mr. Leo, a 78-year-old resident of Forestville, Maryland, who credits his longevity and great dance moves to healthy living.
Fifteen Metro employees are also featured – including bus and rail operators, Metro Transit Police, station managers, and car maintenance staff – all of whom have been recognized for their dedication to safety and exemplary customer service. Also included are two local business leaders – Michael Caplin, Executive Director of the Tysons Partnership, and Jim Corcoran, President and CEO of the Fairfax Chamber of Commerce.
Note: The text at the end of the ad will read, "STATIONS NOW OPEN" in the versions provided to television stations. The version presented here says, "Stations Open July 26" to avoid confusion.
News release issued at 1:24 pm, July 24, 2014.